Onsite is an online retail store that doubles as a consignment platform where users can resell authentic and limited hype brands. A devoted space where shoe & clothing collectors can purchase products from one another without fearing fake merchandise or shady online transactions.
The prototype I have created is for visual design only, and the next step is to make an interactive wireframe.
I was inspired by a trend called Hypebeast'. Hypebeast culture is a subgenre of streetwear culture. A blend of casual clothing with sportswear and hip-hop elements.
I learned about Hypebeast culture from a family member who would line up overnight to purchase a pair of Jordans so that they could resell it for a higher price. These shoes are exclusive, which means they have limited stock and the chances of a regular shopper obtaining one in-store are close to zero. That is why the to resell value is so high.
My fascination led me to want to create a platform where people can resell these limited items and for buyers to have a chance to buy them.
ONSITE's Mission statement
Authenticity & Safe transactions are a big concern for shoe collectors
No easy way to view all available listings from other sellers. Facebook, Craiglist, and other web markets do not cater specifically to the niche.
Having to browse several market platforms makes it difficult for buyers to purchase the desired product that sells out quickly.
I conducted a research on the leading Hypebrands available and what their website and mobile interface looks like. I also did a SWOT analysis to note down what works. what doesn't and what I could do to improve it.
I found that a the most trusted online store are the ones that look minimal with interactive features and content.
There's a format for designing the websites; Black and white with a lot of white space for
pristine look.
Typography
Classification: Sans Serif
Possible typeface family :
Nimbus Sans D, Helvetica Neue
I gathered insights from 3 participants to gain perspective. Three interviews with the target demographic, aged 18 yrs, 20 yrs, 25 yrs. The Interview revealed that
Based on my research, I recognize that two types of users require ONSITE service – 1) Sellers 2) Buyers.
Both users would spend a lot of money on more products.
Making the website an online consignment store instead of a marketplace will be more valuable for both users. This way, Onsite sells items that both users (sellers & buyers) want; which is access to more products. Incorporating features like social media to promote members will be a good marketing for Onsite as well as the users. In addition adding calendar release will keep users involved with Onsite.
ONSITE target audience is composed of teens and mid-twenties. They are a group of people into fashion, streetwear, and lifestyle trends. These people are very active on social media like Instagram, TikTok, and YouTube.
The demographic is all about branded products, current 'it' engrave the latest and most significant item.
Men & Women
Age 18 - 30
Metropolitan cities like Toronto, New York, Japan, Seoul
Income range $40,000-80,000
Desires exclusivity
Occupation: media, marketing, fashion, music, design, young entrepreneurs and university students
I created three mood boards that reflect the feel of the brand. The first mood board is contemporary with neutral colours.
Chic, Elegant and Simple
The second is neo-expressionism inspired with vibrant colours.
Graphic, Youthful and Expressive
The last is minimal aesthetics with clean lines and shades of grey as its colour palette.
Clean, Androgynous and modern
This project was challenging because I initially had such a strong idea, and I knew what I wanted to build, but after doing much research, I had to pivot to reflect on what the users wanted. So what I learned was being flexible with the iterations will produce a better product.
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